L.E. Kincaid Meats, owned and operated by Dave and Vicki Rollins. Nomintaed by the Hamilton County Beef Association, the Rollins' are not only supporters, but also active members. Rollins' own cattle and are members of Hamilton County and IBCA.

     Kincaid's is a high quality, service oriented meat shop located in the heart of Indianapolis at 56th and Illinios Streets. The family run business began in 1921 and Dave is the third generation to provide the old butcher shop products and services to their very selectedive clientele.

     Locally, Kincaid's is a major supporter of the Hamilton Southeastern FFA chapter sponsoring meals for numerous events. Over the past two year's they have donated 350 Hoosier Ribeyes for the "Beef Up the Blood Supply" events co-hosted by Hamilton County and IBCA.

     People attending the Hamilton County 4-H Fair get a special treat tasting aged ribeyes cooked by county beef producers. Kincaid's provided all the beef at cost and donates all the labor. Providing these services enables the local group to make more money for other education and promotion activites.

     The Rollins' are very active volunteers at Conner Prairie and have donated 175 Filet Mignons and 175 Ribeyes along with the complete dinners for demonstrations at the Historic Settlement.

     On the state level, Kincaid's has stepped up to support the Indiana Hereford Association, Hoosier Beef Congress, and assisted in the development of the Indiana Farm Fresh Beef program. They provided product at-cost for the National Hereford Show in Indianapolis in 2003 and have sold Certified Hereford Beef through their store in support this program since its inception.

     "Because of its location and reputation, Kincaid's is a media magnet whenever beef is in the news," said IBCA Executive Vice President Phil Anderson during the award presentations. "During the BSE incident in December, Dave and Vicki Rollins spent time with writers from the Indianapolis Star and local television station film crews. They have been freatured in Indianapolis Dine, Indianapolis Women, and Indianapolis Monthly magazines.

     As staunch promoters of beef, the Rollins' take every opportunity to tell the beef story. Dave has been featured numerous times in the local media for local stories and about events in the city. He will always be wearing his red BEEF. It's What's For Dinner apron whether it's a beef, pork, or other product story.

     "L.E. Kincaid & Sons Meats continues to be a place where people go for service and quality. They not only serve their customers, but their local beef association as well," concluded Anderson.